Blog

    Data-driven insights on AI visibility, brand positioning in AI search, and the strategies that help brands get recommended by every major AI model.

    Strategy
    10 min read

    GEO Explained: What Is Generative Engine Optimization and Why Does It Matter?

    SEO gets you found on Google. GEO gets your brand recommended by AI. Here's a practical breakdown of Generative Engine Optimization — what it is, how it works, and the strategies that actually move the needle.

    March 24, 2026Read
    Product Discovery
    7 min read

    ChatGPT Shopping Is Here: What Brands Need to Know

    OpenAI launched ChatGPT Shopping — turning the world's most popular AI into a product discovery engine. Here's how it works, where product data comes from, and what brands should do right now.

    March 18, 2026Read
    Methodology
    6 min read

    Why Spot-Checking Your AI Visibility Doesn't Work (And What to Do Instead)

    Asking ChatGPT about your brand once isn't monitoring — it's guessing. AI recommendations are wildly inconsistent, changing 70% of the time for the same query. Here's why daily monitoring matters.

    March 12, 2026Read
    Data & Research
    9 min read

    How AI Models Choose Which Brands to Recommend: The Ranking Factors That Matter

    Domain authority, review profiles, Reddit mentions, page speed — here's what the research shows about how ChatGPT, Gemini, and Perplexity decide which brands to cite.

    March 5, 2026Read
    Agency Playbook
    7 min read

    AI Visibility Monitoring as an Agency Service: The Opportunity

    Your clients are already being talked about by AI — they just don't know it yet. Here's how agencies can offer AI visibility monitoring as a new revenue stream and retention tool.

    February 26, 2026Read

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